Something suitable for catching attention! It may be be used in advertising. It can be linked to some URL or email address.
As long as you are working with it in Site Designer, it will just appear in one line, though. The 'action' starts when viewed in a browser (the internal previews don't work for this).
There are two optional classes for the text; .small and .medium. You can choose the one that you like. The page here displays the class .small. If .medium is chosen, the text will stay as a line and spin around an imagined center point within that line.
However, if viewed in IE11, regardless which class has been chosen, the text will behave as in .medium.